Master in Marketing and Communications

The Master offers you a training of excellence, international guaranteed internships in Dubai, USA or Europe, career service, global networking and many others benefits for your professional and personal development. Various teaching formulas are available to suit every requirement; students from more than 140 countries of the world.

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Formula:

Language: English

Enrollment: %

ROMA: posti liberi

ON-LINE: posti liberi

Overview

Rome Business School’s Master in Marketing & Communications is the answer for anyone wishing for a training of excellence and aiming to start and consolidate a professional path in these fields.

High-level teachings, international internships, getting in contact with companies and organizations operating in this industry will provide the student with the skills needed to work effectively and successfully in this market.

Benefits

  • International internships at leading companies and organizations (DUBAI, USA, EUROPA)
  • Tutoring: assistance of a tutor for both the On Campus and the Online courses
  • Learning materials: extensive documentation useful for the student’s training (books, slides, notes, study cases and more)
  • Registration to the Rome Business School Alumni Association: the international network through which students of the Rome Business School can share ideas, experiences, and projects, which also gives access to price reductions for further training courses.

Structure

6 months of lectures

6 months dedicated to the final project work

⇒ 2 months internship in Dubai, the U.S. or in Europe

⇒ Visits at international companies and organizations

⇒ Integrative cultural programme

⇒ Seminars and events

Full time  

Executive 

Professional 

On Campus
On Campus/Online
Online 
Mon, Tue, Wed & Fri
Saturday
Mon & Thur
9.45 – 12.45
10.00 – 17.00
17.00 – 19.00
Career Services 
• •Free CV Review and its inclusion in the Rome Business School’s database
•Support in the management of job interviews
•Networking meetings and a personalised search and flagging service for the best job opportunities
Guaranteed internships in USA, Dubai and Europe
Development of personal website including a social media strategy and communications strategy which includes specific strategies for Twitter, Facebook Analysis and creating a process for organic growth including SEO and SEM structures.
Individual Career Coaching +
Practice Interviewing Techniques with real life situation
Italian Language Course – Beginner level (A1 & A2)
Company visits – Examples include Hard Rock Cafe, WFP, Ferrovie dello Stato (during the week)
Accommodation support – Accommodation Provider
Participation in a Cultural Bazaar
Cultural Program – Gastronomic Walking Tour in Rome
International Student ID card – ISIC
Plagiarism session + 3 on line sessions for final project development on Implementation, Public Speaking and Personal Branding
Personal development classes (Leaders of Tomorrow, Networking)
Session on the Italian Job Market
Recording links of all live lectures available on line on an electronic platform within 24 hours of every lecture, for 6 months period
International study tour – 1 week (optional and not included in the program’s fee
Creation, development and delivery of Training on a topic of your choice

Contents

Programme of the Master in Marketing & Communications

Definition of Marketing and Marketing Process

  • Introduction to Marketing
  • Company and Marketing Strategy

Understanding the Marketplace and Consumers

  • The Marketing Environment
  • Marketing Information Systems and Research
  • Consumer Markets and Consumer Buyer Behaviour
  • Business Markets and Business Buyer Behaviour

Designing a Customer-Driven Marketing Mix

  • Segmentation, Targeting, Differentiation, and Positioning
  • Product, Services, and Brands
  • New-Product Development and Life-Cycle Strategies
  • Pricing:  Understanding and Capturing Customer Value
  • Pricing Strategies
  • Marketing Channels
  • Retailing and Wholesaling
  • Integrated Marketing Communication Strategy

Communication and Promotion

  • Advertising
  • Public Relations
  • Personal Selling
  • Sales Promotion
  • Direct Marketing
  • Event Management

Online Marketing

  • Website Creation
  • Search Engine Optimization (SEO)
  • Web Analytics
  • Search Engine Marketing (SEM)
  • Social Media Marketing
  • Email Marketing
  • Online Advertising

Competing on an international scale

  • Creating a Competitive Advantage
  • International Marketing and The Global Marketplace
  • Marketing Ethics and Social Responsibility

Faculty

Rome Business School’s Master in Marketing & Communications are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from advertising to sales, from entrepreneurship to digital marketing.  The teaching approach is aimed at the acquisition of know-how, in order to transfer truly useful competencies for the attendees’ professional development.

Some of our teachers

Sile O’Broin

Bachelor of Arts (Honours) in International Marketing & Languages at the Dublin City University and Master Degree in Chinese; Personal Development Trainer since 2006; she designs and teaches courses in personal and professional empowerment in the U.S. and Europe; she speaks english, french, spanish, italian and chinese. i

Giuliana Baldo Chiaron

Graduated in Foreign Languages and Literature in Padua (Italy) ; International Business, General Management e Marketing at Royal Holloway University of London (UK); Digital Marketing and Business Development Manager in the Prepaid Services & E-Commerce Department of Clouditalia Telecomunicazioni; International Relations and Communications Manager at C3 Europe e Alphatelecom in London (UK) from 2008 to 2010.

Robert Sonnabend

MBA at Babson College; Bachelor of Science at Missouri Valley College; he held VP of Marketing & Sales positions for US-based technology businesses and was the Principal and Managing Director of a UK-based training and consulting company

Direttore del Master

Sara Caprasecca

Marketing and Communication Consultant, Project  Manager for Innovation Courses and Digital Strategist; worked for Deliradio.it, Gecko Way SRL, Beelnclusion.com, Pop Up live Sessions, MM Line Production records, Perilcane.it, and Vikschool.

Career Services

Rome Business School supports its students even beyond the academic environment, providing them woith guidance and assistance in developing a strong professional profile which reflects the most sought competences in the current job market. In particular, the school offers the following services to the enrolled students:

  • Support in the management of job interviews
  • Free review and inclusion of the student’s CV in the Rome Business School’s database, and its distribution to businesses, organizations and head hunters belonging to the school’s international network;
  • Networking meetings with international managers, professionals and business owners
  • A personalized search and flagging service for the best job opportunities in Italy and abroad

Placement rate

At the end of the Master, 96% of the students obtained an internship in internationally renowned companies, such as:

 

Admission process and graduation

The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation.

Once it’s sent, the application will be evaluated by Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

 

Students who successfully complete the programme will receive a double certification: Rome Business School’s diploma and an official certification by Universidad Internacional de Valencia (VIU), which provides 60 internationally recognized credits (60 ECTS).

 

Scholarships and Tuition

Scholarships

According to the individual profile, experience, and proved motivation, the candidate can be awarded a scholarship covering part of the overall tuition fee (up to 20%). The eligibility for a possible scholarship will be decided by Rome Business School’s academic committee during the evaluation of the candidate’s application.

Scholarships are available for all of the didactic formulas.

Tuition fee

The tuition fee can be paid:

  • in installments
  • in a single solution (this option grants the student a 10% discount on the overall amount of the tuition fee)
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